About the project:
PAKT 2020 was a traveling academy for creative tourism. It included 6 free workshops for interested members of the public, especially actors from the cultural and creative industries. The project aimed to build a better cooperation between the CCI and tourism stakeholders.
Our team conducted 3 PAKT workshops on different topics from tourism innovation, destination coopetition, marketing, legal issues and more.
The participants of the workshops are now prepared to dive into the experience economy with their tourism products. They learned how to innovate at different touch points: their product, their processes or their marketing.