About the project:
The CCI4TOURISM project aims to establish Cultural and Creative Industries (CCIs) as a central actor in strengthening sustainable cultural tourism and developing related policies to improve the tourism offer in the Adriatic-Ionian region, where cultural heritage is an untapped tourism potential.
Our team supervised 9 different tourism and CCI providers with interesting ideas. We had sessions with each of them and helped them develop or improve their experience with the FromZero Tourism Business Model Canvas.
The mentees got a good understanding of experience design and the customer journey. We did research and conducted a thorough analysis of their product and service, identified their competitors, and explored potential marketing and distribution channels.
