We design


Next generation work & travel experience designersresearchersspeakersworkshop facilitatorseducatorsentrepreneurs alliance

The FZ project consortium is proudly coordinated by
UP FTŠ sTOUdio Turistica.

FromZero Alliance has its heart in Slovenia, but works in worldwide projects.
Through our research, education and experience design, we are changing work & travel for the better.

Our Activities

Experience design

Creating seamless tourism experiences.


Solving specific challenges – individually

Workshop & Events

Sharing knowledge through workshops arrangements.

Innovation Lab

Where we turn ideas into businesses.

How we do it?

We follow the


We are a group of young and young-at-heart people with one goal – to build responsible communities based on the FromZero principle, which includes the following activities and values:

  • develop from zero (ideas)
  • build professional and user communities from the ground up (and post Covid-19)
  • offer products and experiences that draw from our local culture and environment (from zero km)
  • think about how we would do things if we could start them over (without prior constraints, assumptions, habits and vices).

About the picture – It was taken in 2018 on a road trip to Borrego Springs, California, by two AIRTH founding members, Vinod Sasidharan and Dejan Krizaj. Borrego Springs is a prime example of a “FromZero destination”. In the town’s surrounding desert, you can admire the appealing zero-ness of the landscape, filled with the intricate metal sculptures of artist Ricardo Breceda. With the sculptures, out of nowhere/zero, a destination without much pre-existing tourism charm suddenly emerged – for a special segment of sensitive tourists, attracted by a unique combination of simple natural and human magic.

Highlighted projects


Every time I hear people talk about the experience economy with examples of good practice, I find it inspiring. The community economy is a concept that is fairly new to me, but it still inspired me to think about new innovative solutions for our museum. Overall, your workshops were the most interesting part of the project.”

Jaroslaw, Poland

Curator in the Museum of Ceramics in Bolesławiec

"Great experience, we were really happy to be able to work on the same project. The FromZero team helped us in an area where we do not know much - tourism - and showed us concrete steps. Rudi, Jaka and Anja were always full of fresh energy. The consultations were relaxed, yet professional."

Vasja and Špela, Slovenia

ArtyParty, CCI sector

"I received high quality information about tourism, its trends and developments and at the same time about all the opportunities that today's world offers in marketing."

Wolfgang, Germany

Deputy director, Museum Porzellanikon


FromZero initiators

Dejan Križaj


Tadej Rogelja


Rudi Medved


Jaka Godejša


Let’s create something
great together


Need some
time before starting a project together?

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